Magento SEO – Tips for Optimizing SEO on Your Magento E-Commerce Site
In this post we will give you tips of Magento SEO – Tips for Optimizing SEO on Your Magento E-Commerce Site.
It’s accepted that, as so much as e-commerce platforms go, Magento SEO is one amongst the foremost search-engine friendly systems. to form AN e-store additional visible to potential consumers, there area unit several techniques among Magento SEO that a web site admin will implement to boost his or her e-store ranking in programme results.
These techniques area unit sometimes remarked as programme optimisation (Magento SEO) techniques. Here could be a set of tips for optimizing Magento SEO, to form certain customers notice your store and notice the proper pages in your store once they area unit looking for things.
Magento SEO Techniques
1. First, confirm you have got put in the newest version of Magento SEO.
2. Then, attend this path:
System => Configuration => web => Search Engines optimization
In the “URL Options” menu, set the “Add Store Code to URLS” choice to “No” in order that store codes don’t seem to be accessorial to URLs.
In the “Search Engine Optimization” menu, set the “Server URL Rewrites” choice to “Yes” to get rid of “index.php” from your URLs and generate additional programme friendly and decipherable URLs.
3. attend this path:
System => Configuration => style => html Heads
Change the “Default Robots” setting to “INDEX, FOLLOW” in order that search engines will index your web site and show it in search results.
In the “Default Title” and “Default Description” boxes, write the default title and outline that you need your pages to possess just just in case you forget to put in writing a title and outline once making a page. this may make sure that no page has blank info, which might build it harder to index.
4. confirm your e-store is directly accessible to go looking engines by making a “robots.txt” file containing commands that direct programmes to the URLs you would like to seem in search engine results and conjointly indicates that you don’t want to seem.
Here’s a link to a decent article that explains the way to produce this file and the way to put in writing commands in it.
5. confirm you write sensible descriptions for your new classes, products, and pages that embody many words, in order that search engines will accurately reveal those pages once potential customers buy connected ideas or things.
6. To avoid duplications in URLs, attend this path:
System => Configuration => Catalog => search engine optimization
and set “Use categories Path for Product URLs” to “No”, as shown below:
7. to forestall Magento from generating duplicate content once you need to point out identical product in multiple classes, set each “Canonical Link Meta Tag” fields to “Yes” on it same page, as shown below:
8. you’ll be able to conjointly use class and products pictures to draw in visits from search engines to your e-store by doing the following:
Use substantive names for your pictures, i.e. “sony-lcd-television-52-inch-black.jpg” rather than “photo9859.jpg”.
When adding a picture of a product, write a substantive description to be used because the “title” and “alt tag” for the given image, i.e. “Sony Vaio laptop computer,” as shown below:
9. once adding a class, a product, or page, produce a “URL Key” in order that your e-store URLs become additional programme friendly, as shown below:
10. to assist Google index your web site, generate a Google Sitemap mechanically by reaching to this path:
System => Configuration => Google Sitemap
In the “Generation Settings” box, change sitemap generation and alter its frequency consistent with your e-store update frequency. this may permit Google to urge your site’s newest sitemap that features all new things.
You can conjointly modify sitemap settings upon adding a brand new class, product, or page, in order that your sitemap includes all of your new things, as shown below:
11. you’ll be able to conjointly simply add a “Google Webmaster Tools verification tag” in Magento by reaching to this path:
System => Configuration => style => HTML Heads
Put your “Google Webmaster Tools verification tag” within the “Miscellaneous Scripts” box as shown below:
12. change “Google Analytics” by getting to this path:
System => Configuration => Google API
Set “Enable option” to “Yes” and sort your Account variety within the box as shown below:
By following these twelve tips, you’re absolute to optimize your web site for max visibility to customers, obtaining them on to the merchandise they are longing for additional quickly.
Ultimately, higher SEO ought to mean additional customers and additional conversions, thus it’s possible price simply dynamic these few parts to spice up your e-commerce business.